The Power of Storytelling
Posted by Ari Edes on December 1st 2009 in Interviews, NEED Magazine, OrganizationsOnline journalism has the potential to make an almost instantaneous connection among audience, journalist and subject anywhere in the world. PBS Frontline’s series “iWitness” makes excellent use of webcam interviews to transport viewers to far-flung places and tell stories about global art, politics and social change. Recently it covered Kiva’s microloans in Ayacucho, Peru, to see how Kiva has evolved in the three years since Frontline produced a documentary about the organization.
I caught up with Joe Rubin, the video journalist who produces and hosts iWitness, to learn more about the program.
NEED: You use webcam to do short interviews with people in the field—whether they’re journalists, activists, or others who can give firsthand accounts [of global issues]. Why does iWitness choose this approach?
iWitness: I specialized in doing foreign journalism, and going back a few years, using relatively inexpensive, small format production equipment, so we could spend more time in the field and didn’t need an expensive director of photography and a sound crew the whole time. I’ve always been interested in using technology to tell stories. About a year and a half ago, I was talking with someone over Skype and I realized that this is a great way to access people in different parts of the world and not only is it inexpensive, it’s free. That was interesting to me and interesting to people at Frontline, so we pursued it and we created this show format around it.
NEED: You can reach a lot more people.
iWitness: It’s ranged from everyone from reporters for Frontline in the field, to the mayor of Tbilisi, Georgia, to activists, human rights workers, the whole spectrum.
NEED: Why is this kind of storytelling important?
iWitness: This offers a sort of immediacy which you sometimes lose when you’re spending weeks and months telling the story. There’s something good about that, and I also think there’s a kind of intimacy to it that reminds me of radio in that when you have a crew somewhere, it creates a barrier [that] can make people more nervous. [With webcam] it’s almost like you’re in the room with someone.
It’s sort of a new frontier, which is crazy sometimes because you’re totally reliant on this connection which, in some places, can be spotty. It’s also about the digital divide between countries that have internet and those that don’t have internet. Frankly, if people in Burma could be webcamming their experiences and have total freedom to do that—or in Iran—I think that would be potentially detrimental to those regimes. Read the rest of this entry »




A group of eight students and three staff members of Cretin-Derham Hall in St. Paul, Minnesota, made it their mission to close the technology gap for students in rural Rabondo, Kenya. On June 8, the “Kenya Krew ’09†journeyed to the village to teach the students of St. Timon’s Secondary School how to use the ten Dell computers they had received through a generous grant from the Augustine Foundation. “There were twenty or thirty students who would gather around the computers at a time and we would show them things like how to open a Word document, what a monitor is, and how to save their work. Basic stuff,†explained Megan Kramer, a student from the group. 








